![]() ![]() In 2007, MTV and Tangerine promotions helped finance a line by Ms. ![]() Conrad’s first attempt at designing a clothing line but the low prices are new. “I think that it’s actually great timing.” “Now that the economy’s not doing so well, I think it’s everybody that’s looking for bargains,” Ms. And we feel like these exclusive brands do just that.” “You need to give the customer a reason to come in and shop with you. “To be important to the consumer today, you need to differentiate yourself,” Don Brennan, senior executive vice president of Kohl’s, said Monday in a telephone interview. It is particularly effective in this economy where shopping is no longer a national pastime. The retailer has become a favorite of analysts in part for a strategy of acquiring well-known brands (or brands by well-known people) and selling them at low prices. Later, Kohl’s plans to sell the exclusive brand, LC Lauren Conrad, in all of its more than 1,000 stores. Conrad, 23, will introduce a casual California-inspired clothing line for young women in 300 Kohl’s stores and on. Kohl’s is expected to announce Wednesday that in October, Ms. ![]() ![]() Fashion Week and been on the cover of Rolling Stone.īut she is about to brave a new frontier: Kohl’s, the discount department store chain. Lauren Conrad, the honey-blond star of MTV’s hit reality series “The Hills,” has attended the exclusive Crillon Ball in Paris, walked a runway at L.A. ![]()
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